Director Marketing & Branding at Pakistan Software Export Board (PSEB)

Job Description

Are you passionate about marketing and branding in the IT/Tech sector? The Pakistan Software Export Board (PSEB) is seeking a highly experienced professional for the position of Director Marketing & Branding.

This role offers a unique opportunity to lead marketing initiatives in a rapidly growing industry and make a significant impact on Pakistan’s tech ecosystem.

Job Details

Key Information

1. Job Title: Director Marketing & Branding

2. Company: Pakistan Software Export Board (PSEB)

3. Job Type: Contract

4. Location: Islamabad (Frequent local or international travel may be required)

5. Vacancies: 1

6. Gender: Open to all

7. Age Limit: 50 years

8. Experience Required: Minimum 10 years in branding, digital marketing, and campaign management

9. Qualification: Minimum 16 years of education in branding, marketing, business administration, or strategic management from an HEC-recognized university

10. Application Deadline: Apply by 08 January 2025

11. Apply at: Growthify.Pk

What Does the Role Involve?

The Director Marketing & Branding will oversee all marketing and branding activities to promote Pakistan’s software exports.

Your primary focus will be to develop and execute strategies that enhance the image of PSEB and increase visibility for Pakistan’s IT/Tech sector globally.

Responsibilities

1. Leadership in Marketing: Lead branding and marketing campaigns while aligning them with organizational goals.

2. Digital Marketing Expertise: Plan and implement digital marketing strategies, including social media campaigns, Google Ads, and email marketing.

3. Campaign Management: Manage large-scale marketing campaigns to showcase Pakistan’s IT industry.

4. Stakeholder Engagement: Collaborate with local and international stakeholders to create partnerships.

5. Public Relations & Crisis Management: Ensure a strong brand presence through effective public relations strategies and handle any crises proactively.

6. Data-Driven Decision-Making: Use analytics tools to monitor and measure campaign performance for continuous improvement.

Skills and Qualifications

Educational Requirements

1. A degree in branding, marketing, business administration, or strategic management is essential.

2. The degree must be from an HEC-recognized university.

Professional Skills

1. Leadership and interpersonal skills

2. Strong verbal and written communication skills

3. Proficiency in marketing tools like Google Analytics, CRM software, and social media platforms

4. Expertise in public relations strategies

5. Analytical and budget management skills

Why Join PSEB?

The Pakistan Software Export Board is the backbone of Pakistan’s IT/Tech sector. By joining as Director Marketing & Branding, you will:

1. Lead initiatives that shape the future of Pakistan’s IT exports.

2. Work in a dynamic and innovative environment.

3. Represent Pakistan on international platforms and contribute to the country’s global IT footprint.

4. Grow your career in a senior-level position with high-impact responsibilities.

How You Can Make a Difference

As the Director Marketing & Branding, you can play a pivotal role in:

1. Enhancing the reputation of Pakistan’s IT/Tech sector globally.

2. Creating opportunities for local businesses to connect with international markets.

3. Driving innovation in branding strategies and marketing campaigns.

This is your chance to contribute to a growing industry and leave a lasting legacy.

How to Apply

Interested in taking on this exciting role? Apply now at Growthify.Pk and showcase your expertise to lead marketing and branding for PSEB. Applications close on 08 January 2025. Don’t miss out on this opportunity to make a difference in Pakistan’s IT landscape!