Senior Marketing Manager – Flavours at PepsiCo

Job Description

PepsiCo is one of the world’s most recognized and successful companies, offering an exciting opportunity for a Senior Marketing Manager – Flavours to join its team in Lahore, Punjab. This full-time, on-site role focuses on managing iconic brands such as Mountain Dew, 7Up, Mirinda, and Teem.

With over 8 years of experience in marketing, this position offers the chance to work on strategic marketing initiatives that drive brand growth and innovation in the FMCG sector.

About PepsiCo

PepsiCo is a global leader in the FMCG industry, known for its portfolio of popular beverage and snack brands. With a commitment to creating more smiles with every sip and bite, PepsiCo strives to deliver top-tier products and experiences to customers around the world.

The company values innovation, diversity, and sustainability, making it an ideal place for individuals to grow their careers and make a significant impact in the business world.

Role Overview: Senior Marketing Manager – Flavours

As the Senior Marketing Manager – Flavours, you will play a critical role in driving the marketing strategy and execution for PepsiCo’s flagship beverage brands, including Mountain Dew, 7Up, Mirinda, and Teem.

You will be responsible for managing and coordinating marketing campaigns, product innovations, and overseeing a variety of strategic projects aimed at increasing brand awareness, market share, and revenue growth.

Key Responsibilities

Your role as the Senior Marketing Manager will involve a range of tasks aimed at achieving the company’s annual operating plan (AOP) and marketing goals. Some of your primary responsibilities include:

• Marketing Initiative Development: Develop and deploy marketing initiatives in line with the marketing calendar, ensuring smooth execution from strategy to communication with bottlers and the sales force.
• Agency Collaboration: Coordinate with local advertising and promotional agencies, ensuring that global and regional campaigns are adapted to local needs and executed effectively.
• Market Research: Propose and coordinate market research to better understand consumer needs, market trends, and competitor activity.
• Product Innovation: Lead strategic discussions on product innovation and support the development of new packaging innovations to keep the brands fresh and relevant.
• Brand and Market Share Growth: Manage the achievement of sales volume plans, market share targets, and brand equity KPIs for the flavours portfolio.
• Advertising & Media Strategy: Oversee the development and execution of media strategies, ensuring effective use of marketing budgets and maximizing the impact of advertising campaigns.
• GCS Compliance: Ensure all marketing and promotional activities comply with PepsiCo’s Global Compliance Standards (GCS).

Required Skills & Experience

The ideal candidate for the Senior Marketing Manager – Flavours position at PepsiCo should possess a mix of leadership skills, marketing expertise, and FMCG experience. Key qualifications and skills include:

Key Skills:

• Advanced Marketing Knowledge: Strong skills in developing and executing marketing strategies, with a deep understanding of both Above the Line (ATL) and Below the Line (BTL) marketing techniques.
• Brand Management Expertise: Proven experience in managing large consumer brands, ensuring alignment with strategic business goals and brand objectives.
• Project & Financial Management: Excellent project management skills, with the ability to manage large marketing budgets and ensure the efficient use of resources.
• Consumer Insights & Analysis: A deep understanding of consumer behavior and market trends, using insights to drive actionable marketing strategies.
• Collaboration & Influencing Skills: Ability to work with cross-functional teams, build relationships with external agencies, and influence key stakeholders to deliver on marketing objectives.

Experience Requirements:

• Minimum of 8 years of work experience in marketing, particularly in the FMCG sector.
• Strong experience in managing both ATL and BTL marketing campaigns.
• Experience in brand management and product innovation.
• Proven track record in leading successful marketing initiatives that have contributed to brand growth and market share expansion.
• Experience working with local and global marketing teams, ensuring the alignment of regional strategies with global objectives.

Why Join PepsiCo?

PepsiCo offers an exciting and dynamic work environment for marketing professionals who want to make a real impact. Here are some reasons why you should consider joining PepsiCo:

• Global Reach: Work with iconic brands like Mountain Dew, 7Up, and Mirinda, and be part of a company with a global presence in the FMCG industry.
• Career Growth: PepsiCo provides numerous opportunities for professional development and career advancement through continuous learning and skill-building programs.
• Creative Freedom: Lead innovative marketing campaigns that push boundaries and engage consumers in new and exciting ways.
• Inclusive Culture: PepsiCo fosters an inclusive workplace where diversity is valued, and employees are empowered to bring their unique perspectives to the table.

How to Apply

If you have the necessary skills and experience and are excited about the opportunity to make an impact at PepsiCo, we encourage you to apply for the Senior Marketing Manager – Flavours position. Please submit your application via Apply at Growthify.Pk for more information and to apply for the role.

Conclusion

The Senior Marketing Manager – Flavours role at PepsiCo offers a fantastic opportunity for experienced marketing professionals to take their careers to the next level.

If you are ready to lead marketing strategies for some of the most iconic beverage brands in the world, apply today at Growthify.Pk and join PepsiCo’s mission to deliver top-quality products and experiences to consumers worldwide!